The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Adlin Tamara

Author:Adlin, Tamara...
Language: eng
Format: epub
Published: 2014-05-21T23:09:40.205000+00:00

Personas will never be universally loved and respected. Although your personas can capture the attention and imagination of your organization, some of your teammates are going to resist them. Personas simply will not appeal to, nor will they be useful to, everyone. Even colleagues who completely buy in to the persona effort will not focus on the personas all of the time, and they are likely to forget why and how the personas can help them do their jobs. When team members do use the personas, many of them will try to twist the personas “just a little” to align them with pet technologies and features or strongly held beliefs. To add insult to injury, after the product is complete no one will be certain if your personas did anything for the team or the project. That is just the way it is. Be comforted by the fact that many a persona practitioner has been there before you, and we have done our best throughout this book to give you practical advice for spotting and solving these problems.

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